Case Studies.
$170K Spend on a Single Ad. Fully Profitable in a Crowded Niche.
Female wellness is one of the most competitive spaces on Meta — everyone's fighting for the same attention with the same tired angles. This brand's ads were getting drowned out. We rebuilt their messaging around a specific pain point competitors weren't addressing, tested it hard, and found the angle that actually cut through. Today, that single creative holds $170K in spend at full profitability. The brand is now generating over $300K per month in revenue.
From 1.6x to 2.7x ROAS — scaled to $200K/mo ad spend.
A fitness brand spending $30K/mo on Meta was plateauing. Their existing creatives were stale and CPMs were climbing with nothing new to test. We rebuilt their entire creative strategy from scratch — new formats, new angles, new hooks, new messaging frameworks — and within 60 days they had six new winning ad concepts running. Within the same period, they were able to scale confidently to $200K per month in ad spend.
$14 CPMs. $74K on a Single Ad. Nearly 3x Revenue in a Few Months.
This mental wellness brand came to us doing $70K/month with creatives that wouldn't scale — the messaging leaned too hard on clinical claims and didn't connect emotionally. We rebuilt their creative strategy around real customer psychology: what makes someone finally try something after years of feeling stuck. The result: ads that Meta rewards with cheaper $14 CPMs because they resonate more. $74K spend on a single ad at full profitability.
